About Us

Established in 2021, South Scales Fishing Apparel was inspired by my passion for fishing. Growing up in the South, my weekends have always been spent on Lake Lanier in Gainesville, Georgia. Nothing compares to the thrill of a fish on the end of my line and memories on the lake with my family and friends. Our hand-stitched, top quality hats are made to withstand the ever-changing southern elements while providing comfort and breathability. At South Scales, we dedicate ourselves to provide top quality gear so you can focus on the PB on the end of your line while representing a brand true to your roots!